Ukrainians show great strength when leaving their homes. Sometimes it's hard for us to give up a certain habit. They are giving up their entire lives. And they go into the unknown to live on the free Ukrainian territory. “Why does it take so long?” Leaving the occupation is a long and difficult process. It is not only a physical journey, which is extremely difficult in itself, but also a long, multi-component adaptation to a new place. Yet many Ukrainians still do not understand why it takes so long to leave the temporarily occupied territories.

In order to help Ukrainians from different regions find common ground and attract as much moral support and funding for the evacuation as possible, we are launching a communication campaign called “My home fit in a cup” as part of the project. At its core is a warm image: small things that we take with us as a reminder of home. Such things are kept by those who move every few months within the capital; by those who once left their hometown in search of greater opportunities; and, of course, by those who were forced to flee their homes due to occupation and hostilities. We do this to explain complex experiences in an accessible manner.